My Top 5 Beauty Brands – Why I love them and why you should too!

I’m very exited to tell you that this post is in collaboration with a wonderful friend of mine and fabulous blogger, WhatCharlotteSaid. Head over to her blog and check out some of her posts, you won’t be disappointed! Today we’re going to tell you our top 5 favourite beauty brands and why we love them so much. Trying to whittle this list down to just 5 was incredibly difficult but I’ve done it and hopefully, by the end of the post, you’ll be eager to try some of these brands yourself.

Charlotte’s Blog – WhatCharlotteSaid

Starting at number 5 – Chanel.

I’m a sucker for a little luxury and every time I purchase something from Chanel, I feel a little like Blair Waldorf. All their products have the same beautiful scent, it’s hard to explain but I’d describe it as a clean expensive smell, it’s not overpowering, just very pleasant. Over the years, I’ve tried two of their foundations, a concealer, a powder, a highlighter/primer, two lipsticks and a blush. I’ve loved every product but if I had to tell you my least favourite, I’d say the concealer called Correcteur Perfection because the coverage wasn’t as full as I’d like and it didn’t last long. It was empty after about 3 months which is unacceptable for the price.

My favourite is Le Blanc De Chanel illuminating base. I’ve been using the for three years and I can’t imagine not having this in my makeup bag. It’s fantastic and can be used under foundation, mixed in and over the top. It’s beautiful and gives you a really healthy glow. It’s definitely a favourite!

Now onto some pros and cons on Chanel as brand –


  • Excellent quality products
  • Beautiful packaging
  • Majority of the products are very long-lasting (I had a blush for 4 years!)
  • Beautifully scented


  • Expensive
  • Limited foundation shades
  • Not cruelty free

Shop Chanel Beauty – House of Fraser

At number 4 we have The Balm Cosmetics.

I discovered the Balm through YouTube and I’m so glad I did! Again, the products are fantastic quality and the vintage 1950’s/40’s style packing is absolutely beautiful, the packaging is what attracted me the most. To be honest, I held off buying any products from the Balm initially because I had a feeling the quality wasn’t going to be great, I’m not sure why. But when I purchased Mary-Lou Manzier, I was hooked. Mary-Lou is my go-to highlighter, I can’t go a day without applying this. It’s the perfect light gold shade and it’s really finely milled which takes the glittery look away – which I love. From then, I purchased two Meet Matte Nude palettes, a mascara and two liquid lipsticks. Meet Matte Hughes liquid lipsticks are the best I’ve tried. They’re incredibly comfortable, long-lasting and smell like after eight chocolates! Try them out, you’ll love them! The eye shadows are fantastic too, super pigmented, blendable and long lasting, I can’t recommend them enough.

Pros and cons of the Balm as a brand –


  • Beautiful packaging, looks authentic 1950’s/40s. Very creative!
  • Excellent quality products
  • Cruelty free
  • Fairly priced


  • Not enough base products i.e. foundations and concealers
  • Some expensive products – eyeshadow palettes

Shop the Balm – Feelunique

The number 3 spot is taken by Kiko Milano.

Kiko is a new discovery for me. I saw some of their products floating around social media but never payed much attention. I was getting sick of constantly splurging on high-end makeup, my bank account certainly didn’t like it, so I decided to hunt for some good quality high-street alternatives and then I found Kiko. Kiko is an Italian brand and is unbelievably cheap, it’s almost too good to be true because their products are so bloody good. I purchased a highlighter, a blusher, a concealer, a setting spray and two single eyeshadows for under £30. I was amazed. To put that into perspective, six products from Kiko cost less than one product I own by Chanel. My Les Beiges Powder cost an astonishing £40! So far, everything I’ve tried from Kiko, I’ve loved. If you’re looking for a nice high-street brand with high-end quality, give Kiko a try.

Pros and cons on Kiko as a brand –


  • Excellent quality products
  • Very affordable
  • Huge range of products
  • Cruelty free
  • Fantastic sales


  • Not easily accessible if you live outside of Italy
  • Cheap packaging
  • Shipping can take a while, up to a month depending on your location
  • Products sell out fast

Shop Kiko Milano – Kiko website

At number 2 we have Urban Decay.

Urban Decay on a whole is universally loved brand, and with good reason. Their products are beautiful and such good quality. I remember discovering Urban Decay about 4 years ago when the iconic Naked Palette was released. I couldn’t wait to get my hands on it, and when I did, I couldn’t wait to try more from Urban Decay. After purchasing the original Naked Palette I went on to buy another two eyeshadow palettes, Naked Basics 1 and 2, a dual ended eyeliner pencil, a setting spray and a concealer. The Naked Skin Concealer is absolutely brilliant for spot concealing. I’ve gone through two bottles of the stuff, I really recommend it, it’s amazing. Urban Decay is a higher end brand but the prices are justified with the quality, if you have some money to spend, try something from them. You won’t be disappointed.

Pros and cons on Urban Decay as a brand –


  • Beautiful packaging
  • Excellent quality products
  • Wide range of products and base makeup shades
  • Cruelty free


  • Expensive
  • New releases sell out fast – not very accessible

Shop Urban Decay – Feelunique

And finally at number 5 we have another cheap and cheerful brand, Boots No7.

I avoided Boots No7 for the longest time and I don’t know why! This brand offers some of the best makeup I’ve ever used. I have two foundations, three blushes, a bronzer, three lip liners, an eyeliner and two mascaras from No7 and I can honestly say, I use each and every product. The quality is absolutely amazing, especially for the price. Although No7 is a high-street brand, the products have a really luxurious, high-end feel which attracts me more. The quality is also on par, if not better than some of my expensive makeup. I prefer the No7 bronzer over Benefit’s Hoola! They also offer an insanely large foundation range. Whether you have dry, sensitive, normal, combination, oily or mature skin, I guarantee you, you’ll be able to find a foundation for you. Give No7 a try if you haven’t already, you’ll love it.

Pros and Cons on No7 as a brand –


  • Excellent quality products, high-end quality at a cheaper price
  • Excellent quality packaging
  • Cruelty free
  • Wide selection of products, foundations in particular


  • Not easily accessible for those living outside of the UK
  • Quite pricey for a high-street brand – the average foundation is about £13

Shop Boots No7 – Boots

So there are my top 5 makeup brands, don’t forget to check out Charlotte’s post to see her top 5! (I’ll have her link up asap) I hope you enjoyed today’s post and I hope to see back for my next one.

Sofia x

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